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Figure 1.

Flow chart of the Mums Step It Up program theory.

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Figure 2.

Screen shot of the dashboard of the Mums Step It Up app. The Dashboard provides links to all of the other pages.

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Figure 3.

Inviting Facebook friends to join a team using the Mums Step It Up app.

a) Invite Friends Page. b) When participants click on the “invite friends” button, a pop up appears listing their Facebook friends. They select 3–7 friends that they would like to send an invitation to. c) When they click on the “send request” button, another pop up appears which allows them to send a personalised message to post on their friends’ Facebook wall. d)”Captain” women receive daily emails updating them on their friends’ responses to their invitations.

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Table 1.

Shows team formations including the number invitations sent, the number of invitees who declined or didn’t respond to invitations for each team, the number of day to reach minimal team numbers and the number of days to finalise the team.

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Figure 4.

Step-by-step graphic added to the app to aid with participant registration.

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Table 2.

Summarises the demographic characteristics of participants who completed and dropped out of the study.

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Table 3.

Shows usage data recorded by the Mums Step It Up app.

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