Table 1.
Study 1: Estimated marginal means and standard errors of each dependent variable for autonomy, neutral, and heteronomy prime participants who read a gain-framed and loss-framed health message.
Figure 1.
Study 1: Prime×Frame interaction for snack food consumption.
Estimated marginal means (+−SE) of Time 2 snack food consumption for autonomy, neutral or heteronomy prime participants who read a gain-framed or loss-framed health message.
Table 2.
Study 2: Estimated marginal means and standard errors of each dependent variable for high BMI embedded autonomy-prime and embedded heteronomy-prime participants who read a gain-framed and loss-framed health message.
Figure 2.
×Frame interaction for intentions to avoid high calorie snacks. Study 2: Estimated marginal means (+−SE) of Time 1 intentions to avoid high calorie snacks in the next 7 days for embedded autonomy-prime or embedded heteronomy-prime participants who read a gain-framed or loss-framed health message.