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Table 1.

General information about the poisoning cases analysed in the qualitative study.

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Table 2.

Excerpts of 20 illustrative poisoning cases recorded at the Marseille Poison Control Center (transcript from the MPCC audio recordings and French-to-English translation by the authors).

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Table 3.

FIP criteria (as proposed by the European Commission) met by each of the products cited in the MPCC calls reported in previous tables.

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Figure 1.

Visual stimuli in the fMRI experiment. (a) Standardized Cottage Happy Shower Tequila Sunrise (b) Standardized Joker fruit juice (c) Standardized Visior (d) Standardized bleach.

(a–d) Stimuli were presented branded with the name Fabuloso but cannot be depicted as such in the article here due to the creative common license of PLOS ONE. Please follow this link for additional details on our stimuli and FIPs: http://fip.oullier.fr.

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Figure 2.

Block design of the fMRI experiment.

A functional neuromaging session was divided in three functional runs randomized and counterbalanced across participants. Within each functional run, there was a total of 36 blocks of stimuli (9 blocks per condition, each of which contained 8 images). The interblock interval was 2000 ms. Within each block, stimulus presentation time was 2000 ms (with an interstimulus interval (ISI) of 200 ms) during which participants performed the 1-back task.

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Figure 3.

Main neuroimaging results.

(a) Left orbitofrontal cortex activations (x = −24, y = 51, z = −3). (b) Left insular activations (x = −30, y = 18, z = −3). Statistical parametric maps of the Cottage Happy Shower vs Visior contrast (sagittal (x), coronal (y) and axial (z) views) (p<.001, uncorrected, cluster size >3 contiguous voxels) displaying the brain activity that is significantly higher when participants look at the Cottage Happy Shower compared to when they look at the Visior.

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Table 4.

Brain regions obtained by a random effect model showing significant activations (p<.001, uncorrected, cluster size>3 contiguous voxels) and labeled using AAL for the Cottage Happy Shower vs Visior, Joker vs Visior, Visior vs Cottage Happy Shower and Visior vs Joker contrasts (x, y and z refer to spatial coordinates in the MNI space).

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