Figure 1.
People in Experiment 1 were more likely to associate enforcement-oriented responses with the “beast” metaphor than the “virus” metaphor. Error bars represent the standard error of the proportions.
Figure 2.
In Experiments 2–4 people who read that crime was a beast were more likely to select an enforcement-oriented response to crime as their first choice than people who read that crime was a virus. Error bars represent the standard error of the proportions.
Figure 3.
Political affiliation and metaphor persuasion.
Democrats and Independents but not Republicans show a consistent influence of the metaphor frame across Experiments 2–4 and Experiments 2 and 4 from [7]. Error bars represent the standard error of the proportions.