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Figure 1.

Examples of stimuli, and explanation of their production.

(a) A screen shot from the first UK election debate (April 15, 2010), including worm, as shown on ITV.com. (b) Components involved in manipulation of worm and superposition on debate broadcast.

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Figure 2.

Viewers' perceptions of which candidate won the debate.

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Table 1.

Likelihood ratio tests of variables in the multinomial regression model predicting debate winner.

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Figure 3.

Preferred choice of prime minister for individuals in the two groups, before and after the debate.

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Figure 3 Expand