From hashtags to ballots: Conceptualizing political influencers and evaluating their impact on election outcomes
Fig 5
Helpfulness of influencer content for voting decisions of survey respondents.
Panel A. Various items for how helpful factors were in determining their voting decisions for the federal election. The Likert scales range from 1 - not helpful to 7 - very helpful, with 4 representing the neutral category. Numbers indicate the cumulative percentages for neutral, helpful, and unhelpful indicators. Example interpretation: 6.4 percent of respondents indicated that influencers’ content helped determine their voting decision, whereas 38.1 percent found television news helpful. Panel B. Violin plots for respondent age by sex and respondents’ dichotomized answer to how useful influencer content is for their voting decisions. Example interpretation: the median age of male respondents who do not find influencer content helpful for their voting decisions is 56, while the median age of male respondents who find this content helpful is 35.