Increasing the willingness to participate in organ donation through humorous health communication: (Quasi-) experimental evidence
Fig 2
Preregistered models tested the humor and peripheral processing hypotheses. The indirect effects of interest are a*b and a*d*b. The numbers correspond to specific coefficients. All mediation results are reported in detail in the Supplement. Models are based on PROCESS (A: Model 4, B: Model 6) [37].