The mechanism of fashion consciousness influencing Gen Z’s Willingness to continue using slow fashion apparel in a sustainable context

• Jiayu Zhu,

  Roles Conceptualization, Data curation, Writing – original draft, Writing – review & editing

  Affiliation Wuhan Textile University, School of Fashion, Wuhan, China

  https://orcid.org/0009-0002-6785-5639

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• Anding Liu

  Roles Writing – review & editing

  * E-mail: ada20040705@126.com

  Affiliations Wuhan Textile University, School of Fashion, Wuhan, China, Academy for Forging a Strong Sense of The Zhonghuaminzu Community and Advancing the Sinicizationof Religion in China, Wuhan, China

  https://orcid.org/0000-0001-8107-9109

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