Service quality and repurchase intention in Chinese live commerce: The mediating role of trust and the moderating effect of generational differences

• Chaoqun He ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: 2023-1-02319@lpu.edu.ph

  Affiliation Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines

  https://orcid.org/0009-0001-5058-541X

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• Racidon P. Bernarte

  Roles Supervision, Validation, Writing – review & editing

  Affiliation Faculty-Special Lecturer, MLA-THM Department, Lyceum of the Philippines University, Manila, Philippines

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