Motivations and segmentation of instagram users as a social network site: Their sociodemographic profiles, satisfaction and loyalty

• Mauricio Carvache-Franco,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliations Universidad Bolivariana del Ecuador, Campus Durán Km 5.5 Vía Durán Yaguachi, Durán, Ecuador, Universidad ESAN, Graduate School of Business, Av. Alonso de Molina, Santiago de Surco, Lima, Peru

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• Ana Beatriz Hernández-Lara,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Universitat Rovira i Virgili, Departament de Gestió d’Empreses, Avinguda Universitat, Reus, Spain

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• Orly Carvache-Franco,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Software, Validation, Writing – original draft, Writing – review & editing

  Affiliation Universidad Espíritu Santo, Km. 2.5 Vía a Samborondón, Samborondón, Ecuador

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• Wilmer Carvache-Franco

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: wcarvach@espol.edu.ec

  Affiliation Escuela Superior Politécnica del Litoral, ESPOL. Facultad de Ciencias Sociales y Humanísticas, Campus Gustavo Galindo Km Vía Perimetral, Guayaquil, Ecuador

  https://orcid.org/0000-0001-5420-1092

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