A pilot study on the impact mechanism of internal and external leading variables on consumers’ purchase intention and healthy dietary behavior of plant-rich foods

• Limin Fang,

  Roles Conceptualization, Formal analysis, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Faculty of Art & Ceramic Design, Jingdezhen University, Jingdezhen, China

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• Shahriman Zainal Abidin,

  Roles Writing – review & editing

  Affiliation Faculty of Art & Design, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia

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• Lesi Zhou,

  Roles Writing – review & editing

  Affiliation Faculty of Art & Ceramic Design, Jingdezhen University, Jingdezhen, China

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• Juncheng Mu ,

  Roles Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  * E-mail: 211601009@njnu.edu.cn

  Affiliation School of Fine Arts, Nanjing Normal University, Nanjing, China

  https://orcid.org/0009-0008-1632-4399

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• Honglei Lu

  Roles Writing – review & editing

  Affiliation School of Art, ANHUI University, Hefei, China

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