Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model

• Mirlashine Selvendran,

  Roles Conceptualization, Formal analysis, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka

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• Sanidh Salman,

  Roles Conceptualization, Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  Affiliation Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka

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• Dulan Lakvidu,

  Roles Conceptualization, Data curation, Methodology, Validation, Visualization, Writing – original draft

  Affiliation Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka

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• Udeera Dahanayaka,

  Roles Conceptualization, Data curation, Formal analysis, Software, Validation, Writing – original draft

  Affiliation Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka

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• Krishantha Wisenthige ,

  Roles Project administration, Supervision, Writing – review & editing

  * E-mail: krishantha.w@sliit.lk

  Affiliation Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka

  https://orcid.org/0000-0001-8334-6434

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• Nirmani Dayapathirana

  Roles Conceptualization, Project administration, Supervision, Writing – review & editing

  Affiliation Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka

  https://orcid.org/0009-0001-2906-7677

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