Navigating ethical waters: The impact of ethical judgment, norms, and CSR skepticism on CSR engagement and purchasing intention in a breast cancer campaign

• Yang Cheng ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: ycheng20@ncsu.edu

  Affiliation Department of Communication, North Carolina State University, Raleigh, North Carolina, United States of America

  https://orcid.org/0000-0002-0321-7956

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• Yangzhi (Nicole) Jiang,

  Roles Conceptualization, Data curation, Writing – original draft, Writing – review & editing

  Affiliation School of Communication, Northern Arizona University, Flagstaff, Arizona, United States of America

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• Qizhao Zhang

  Roles Writing – original draft, Writing – review & editing

  Affiliation Department of Organizational Sciences and Communication, The George Washington U, Washington, District of Columbia, United States of America

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