Optimally sequencing semantic search predicts creativity

• Olivier Toubia ,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Validation, Writing – original draft, Writing – review & editing

  * E-mail: ot2107@gsb.columbia.edu

  Affiliation Columbia University, New York City, New York, United States of America

  https://orcid.org/0000-0001-7493-9641

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• Jonah Berger

  Roles Conceptualization, Methodology, Writing – original draft, Writing – review & editing

  Affiliation University of Pennsylvania, Philadelphia, Philadelphia, United States of America

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