From mobile phone screen to taste buds: A study on the impact of Douyin live streaming E-service scenarios on Durian consumer trust and purchase intention

• Xuemei Xu ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Methodology, Writing – original draft

  * E-mail: gs67102@student.upm.edu.my (XX); anitarosli@upm.edu.my (AR)

  Affiliations Faculty of Business, ChongQing College of Humanities, Science and Technology, ChongQing, China, Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Sarawak, Bintulu, Sarawak, Malaysia

  https://orcid.org/0009-0002-9995-8982

  ⨯
• Anita Rosli ,

  Roles Supervision, Writing – review & editing

  * E-mail: gs67102@student.upm.edu.my (XX); anitarosli@upm.edu.my (AR)

  Affiliation Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Sarawak, Bintulu, Sarawak, Malaysia

  https://orcid.org/0000-0002-0538-7027

  ⨯
• Aryaty Alwie,

  Roles Supervision, Writing – review & editing

  Affiliation Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Sarawak, Bintulu, Sarawak, Malaysia

  ⨯
• Ismawati Sharkawi,

  Roles Supervision, Writing – review & editing

  Affiliation Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Sarawak, Bintulu, Sarawak, Malaysia

  ⨯
• Yurong Wu

  Roles Data curation, Formal analysis, Methodology, Writing – review & editing

  Affiliation Department of Recreation and Ecotourism, Faculty of Forestry and Environment, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

  https://orcid.org/0009-0005-1154-7081

  ⨯