Research on the influencing factors and mechanism of AR e-commerce consumers’ purchase intention

• Xiaodong Zhang ,

  Roles Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Resources, Writing – review & editing

  * E-mail: 314149280@qq.com (XZ); guochr@126.com (CG)

  Affiliation School of Economics and Management, Inner Mongolia Agricultural University, Hohhot, China

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• Pan Yang,

  Roles Formal analysis, Investigation, Methodology, Resources, Writing – review & editing

  Affiliation School of Economics and Management, Inner Mongolia Agricultural University, Hohhot, China

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• Chunrong Guo ,

  Roles Methodology, Writing – review & editing

  * E-mail: 314149280@qq.com (XZ); guochr@126.com (CG)

  Affiliation School of Economics and Management, Ningbo University of Technology, Ningbo, China

  https://orcid.org/0000-0001-6124-5165

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• Pan He

  Roles Investigation, Resources

  Affiliation School of Food Science and Engineering, Inner Mongolia Agricultural University, Hohhot, China

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