Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms

• Ya-Qin You,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliations School of Education, Jiangsu University of Technology, JiangSu, China, Faculty of Innovation and Design, City University of Macau, Macau, China

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• Han-Han Song,

  Roles Data curation, Formal analysis, Methodology, Writing – original draft

  Affiliation Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, JiangSu, China

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• Yu-Liang Feng

  Roles Data curation, Methodology

  * E-mail: p38103055@gs.ncku.edu.tw

  Affiliation Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, JiangSu, China

  https://orcid.org/0009-0001-3033-9465

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