From image to trust: Cross-national pathways to brand evangelism in hospitality sector

• Ngo Cao Nghia ,

  Contributed equally to this work with: Ngo Cao Nghia, Phan Khanh Duy, Bao Quoc Truong-Dinh

  Roles Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Vietnam Aviation Academy, Ho Chi Minh City, Vietnam

  https://orcid.org/0009-0008-7751-3361

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• Phan Khanh Duy ,

  Contributed equally to this work with: Ngo Cao Nghia, Phan Khanh Duy, Bao Quoc Truong-Dinh

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft

  Affiliation School of Management, Binh Duong University, Ho Chi Minh City, Vietnam

  https://orcid.org/0009-0005-3267-3343

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• Bao Quoc Truong-Dinh

  Contributed equally to this work with: Ngo Cao Nghia, Phan Khanh Duy, Bao Quoc Truong-Dinh

  Roles Conceptualization, Project administration, Visualization, Writing – review & editing

  * E-mail: baotdq@due.edu.vn

  Affiliation University of Economics – The University of Danang‌‌, Danang City, Vietnam

  https://orcid.org/0000-0002-4825-0717

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