Generation Z involvement, cultural identity, and purchase intention in the homestay context: Evidence from tea-culture homestays

• Qing Zhang,

  Roles Conceptualization, Investigation, Methodology, Validation, Writing – original draft, Writing – review & editing

  Affiliation School of Tourism, Wuyi University, Nanping, China

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• Huazhen Sun ,

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: sunhuazhenwy@163.com

  Affiliation School of Tourism, Wuyi University, Nanping, China

  https://orcid.org/0009-0007-7262-8082

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• Qiuyan Lin,

  Roles Formal analysis, Investigation, Methodology, Software, Writing – original draft, Writing – review & editing

  Affiliation School of Tourism, Wuyi University, Nanping, China

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• Weifeng Guo

  Roles Funding acquisition, Resources, Supervision

  Affiliation School of Tourism, Wuyi University, Nanping, China

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