Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions

• Fahim Nasir,

  Roles Conceptualization, Data curation, Formal analysis

  Affiliation Digital Futures Institute, School of Computer Science and Informatics, De Montfort University, Leicester, United Kindom

  https://orcid.org/0009-0000-1243-8569

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• Abdulghani Ali Ahmed ,

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Supervision

  * E-mail: aa.ahmed@dmu.ac.uk

  Affiliation Digital Futures Institute, School of Computer Science and Informatics, De Montfort University, Leicester, United Kindom

  https://orcid.org/0000-0001-9748-6067

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• Iryna Yevseyeva,

  Roles Funding acquisition, Project administration, Resources, Supervision

  Affiliation Digital Futures Institute, School of Computer Science and Informatics, De Montfort University, Leicester, United Kindom

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• Mehmet Sabir Kiraz

  Roles Funding acquisition, Supervision, Writing – review & editing

  Affiliation Digital Futures Institute, School of Computer Science and Informatics, De Montfort University, Leicester, United Kindom

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