How metaverse music platform cues shape content creation behavior: Evidence from social and flow pathways

• Qiyue Song ,

  Contributed equally to this work with: Qiyue Song, Di Mu

  Roles Investigation, Methodology

  Affiliation IQRA Business School, Universiti Geomatika Malaysia, Kuala Lumpur, Malaysia

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• Di Mu ,

  Contributed equally to this work with: Qiyue Song, Di Mu

  Roles Conceptualization, Data curation, Formal analysis

  Affiliation School of Music and Dance, Heze University, Heze, Shandong, China

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• Xiaodi Peng,

  Roles Conceptualization, Data curation

  Affiliation The University of Sydney Business School, The University of Sydney, Sydney‌‌, New South Wales, Australia

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• Guanzhou Liu

  Roles Conceptualization, Investigation, Supervision

  * E-mail: Harry.liugz@hotmail.com

  Affiliation UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

  https://orcid.org/0009-0002-0122-5642

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