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Open Access

Peer-reviewed

Research Article

From visual attention to behavioural intention: A relational framework of culturally creative desserts in museum communication

Zichen Ke ,

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

* E-mail: zichen_ke@outlook.com

Affiliation School of the Arts, Universiti Sains Malaysia, Gelugor, Penang, Malaysia

https://orcid.org/0009-0001-4740-8965

⨯
Xiang Meng,

Roles Investigation, Visualization

Affiliation School of the Art and Design, Anyang Institute of Technology, Anyang, Henan, China
⨯
Jingzong Xu,

Roles Validation

Affiliation School of the Arts, Universiti Sains Malaysia, Gelugor, Penang, Malaysia
⨯
Muhizam Mustafa

Roles Supervision

Affiliation School of the Arts, Universiti Sains Malaysia, Gelugor, Penang, Malaysia
⨯

From visual attention to behavioural intention: A relational framework of culturally creative desserts in museum communication

Zichen Ke,
Xiang Meng,
Jingzong Xu,
Muhizam Mustafa

x

Published: April 13, 2026
https://doi.org/10.1371/journal.pone.0347418

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