The magic of first impressions: Do facial displays on online platforms affect users’ offline conversion rate?

• Xue Zhang,

  Roles Conceptualization, Funding acquisition, Project administration, Supervision

  Affiliation School of economics and management, Harbin Huade University, Harbin, P.R. China

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• Qiutong Li ,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Writing – original draft, Writing – review & editing

  * E-mail: liqiutong0412@163.com

  Affiliation School of economics and management, Harbin Huade University, Harbin, P.R. China

  https://orcid.org/0009-0008-1904-4296

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• Chunjia Han,

  Roles Conceptualization, Methodology, Project administration, Supervision

  Affiliation Business school, Birkbeck, University of London, Bloomsbury, London, United Kingdom

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• Xinyue Huang

  Roles Supervision, Validation

  Affiliation School of management, Heilongjiang University of Science and Technology, Harbin, P.R. China

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