The influence of perceived design source (AI vs. human) on Chinese consumers’ purchase intention: The mediating roles of novelty, perceived brand effort, and product type

• Yunxi Feng ,

  Roles Conceptualization, Data curation, Methodology, Writing – review & editing

  * E-mail: fengyunxi@zua.edu.cn

  Affiliation School of Art and Design, Zhengzhou University of Aeronautics, Zhengzhou, China

  https://orcid.org/0009-0007-8781-9789

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• Yibei Ran

  Roles Data curation, Methodology, Resources, Writing – original draft, Writing – review & editing

  Affiliation International Fine Arts, Kyonggi University, Suwon, South Korea

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