Pharmaceutical marketing and patient trust: How do doctor-targeted campaigns affect patients?

• Marta Makowska,

  Roles Conceptualization, Formal analysis, Funding acquisition, Methodology, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Department of Economic Psychology, Kozminski University, Warsaw, Poland

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• Akihiko Ozaki,

  Roles Writing – original draft, Writing – review & editing

  Affiliations Breast and Thyroid Center, Jyoban Hospital of Tokiwa Foundation, Iwaki, Japan, Medical Governance Research Institute, Tokyo, Japan

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• Piotr Ozieranski

  Roles Writing – original draft, Writing – review & editing

  * E-mail: po239@bath.ac.uk

  Affiliation Department of Social and Policy Sciences, University of Bath, Bath, United Kingdom

  https://orcid.org/0000-0002-2023-3288

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