“Opening the Box to Explore the Contents”: A study on the design elements of museum cultural and creative blind boxes based on consumer preferences – Taking the Macao Museum as an example

• Xuanrui Huang,

  Roles Data curation, Formal analysis, Investigation, Methodology, Resources, Software, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Taipa, Macau, China

  https://orcid.org/0009-0006-1059-9362

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• Dequan Zhou ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Validation, Writing – original draft

  * E-mail: 302510275@qq.com

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Taipa, Macau, China

  https://orcid.org/0009-0009-8333-5175

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• Qian Li,

  Roles Conceptualization, Data curation, Investigation, Methodology, Resources, Validation, Writing – original draft

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Taipa, Macau, China

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• Haitong Ye,

  Roles Data curation, Formal analysis, Investigation, Software, Supervision, Validation, Visualization, Writing – review & editing

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Taipa, Macau, China

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• Haowen Ke,

  Roles Conceptualization, Data curation, Methodology, Project administration, Writing – review & editing

  Affiliation Faculty of Humanities and Arts, Macau University of Science and Technology, Taipa, Macau, China

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• Anfeng Xu

  Roles Conceptualization, Data curation, Funding acquisition, Methodology, Supervision

  Affiliation Tourism College, Hainan Tropical Ocean University, Sanya, Hainan, China

  https://orcid.org/0000-0003-2394-6459

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