Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing

• Qiheng Sun,

  Roles Funding acquisition, Project administration, Resources, Validation, Writing – original draft

  Affiliation School of Business, Qinghai Institute of Technology, Xining, Qinghai, China

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• Jinying Cao ,

  Roles Conceptualization, Data curation, Investigation, Project administration

  * E-mail: caojy@qhit.edu.cn

  Affiliation Business administration, Bangkok Thonburi University, Bangkok, Thailand

  https://orcid.org/0009-0004-9990-5148

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• Chen Guo,

  Roles Software, Supervision, Validation, Visualization

  Affiliation School of Economics and Management, Yingkou Institute of Technology, Yingkou, Liaoning, China

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• Yuanhao Shi

  Roles Formal analysis, Supervision, Visualization, Writing – review & editing

  Affiliation School of Economics and Management, Qinghai Minzu University, Xining, Qinghai, China

  https://orcid.org/0009-0008-2780-4574

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