How audiences express emotions towards influencer short videos: Sentiment analysis of ‘my second uncle’

• Rongchun Xiao ,

  Roles Conceptualization, Writing – original draft, Writing – review & editing

  * E-mail: xiaorongchun@nbut.edu.cn

  Affiliation School of Humanities and International Communication, Ningbo University of Technology, Ningbo, China

  https://orcid.org/0009-0003-8679-0591

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• Xiaoyu Guo,

  Roles Formal analysis, Methodology

  Affiliation School of Accounting, Nanjing Audit University, Nanjing, China

  https://orcid.org/0000-0002-0901-2222

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• Xueying Xie

  Roles Data curation, Resources

  Affiliation School of Humanities and International Communication, Ningbo University of Technology, Ningbo, China

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