A study on the dissemination effectiveness and influencing factors of short videos in scientific journals: An empirical analysis based on the ELM model

• Sirui Li,

  Roles Conceptualization, Data curation, Formal analysis

  Affiliation Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao, China

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• Shufang Zhao,

  Roles Formal analysis, Project administration, Supervision

  Affiliation Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao, China

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• Xi Wang,

  Roles Conceptualization, Software, Supervision, Validation, Writing – original draft

  Affiliation Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao, China

  https://orcid.org/0000-0001-9971-4748

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• Zhengzong Huang,

  Roles Investigation, Methodology, Project administration, Resources

  Affiliation College of Humanities and Social Sciences, Shenzhen Technology University, Shenzhen, China

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• Xiangdong Liu

  Roles Supervision, Validation, Writing – review & editing

  * E-mail: p2417951@mpu.edu.mo

  Affiliation Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao, China

  https://orcid.org/0009-0004-0997-9304

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