Reselling or agency selling? Sales mode selection for a manufacturer in private label competition under information asymmetry

• Min Yang,

  Roles Conceptualization, Methodology, Writing – original draft

  Affiliation College of Economics and Management, China Three Gorges University, Yichang, China

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• Anqi Li ,

  Roles Resources, Validation, Writing – review & editing

  * E-mail: mucangel@126.com

  Affiliations Business School, University of St Andrews, St Andrews, United Kingdom, School of Economics and Management, Yunnan Minzu University, Kunming, China

  https://orcid.org/0009-0009-8279-3887

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• Yang Yang

  Roles Conceptualization, Resources, Writing – original draft

  Affiliations College of Economics and Management, China Three Gorges University, Yichang, China, School of Economics and Management, Yunnan Minzu University, Kunming, China

  https://orcid.org/0000-0003-0773-283X

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