Does cultural identity catalyze behavior? A TAM-based study on museum cultural creative products consumption in China

• Changping Hu,

  Roles Conceptualization, Formal analysis, Methodology, Validation, Writing – original draft, Writing – review & editing

  Affiliation Art Institute, Xiangtan University, Xiangtan, China

  ⨯
• Pengxiang Niu,

  Roles Validation, Writing – review & editing

  Affiliation Art Institute, Xiangtan University, Xiangtan, China

  ⨯
• Xiaoyi Chen,

  Roles Data curation, Formal analysis, Visualization, Writing – original draft

  Affiliation Art Institute, Xiangtan University, Xiangtan, China

  ⨯
• Pengxiang Cheng,

  Roles Validation

  Affiliation Xi’an Academy of Drama, Xi’an, China,

  ⨯
• Xiaojun Jiang,

  Roles Validation

  Affiliation School of Public Administration, Xiangtan University, Xiangtan, China

  ⨯
• Rongfa Li,

  Roles Validation

  Affiliation Jiangxi Institute of Fashion Technology, Nanchang, China

  ⨯
• Ruiying Kuang

  Roles Writing – review & editing, Conceptualization, Methodology

  * E-mail: kuangruiying@xtu.edu.cn

  Affiliation College of Art and Design, Changsha Institute of Technology, Changsha, China

  https://orcid.org/0000-0003-1101-112X

  ⨯