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Open Access

Peer-reviewed

Research Article

Neural network-driven user behavior forecasting and personalized recommendation in power marketing

Liang Yu ,

Roles Conceptualization, Methodology, Writing – original draft

* E-mail: yl2777772022@163.com

Affiliation State Grid Beijing Electric Power Company Customer Service Center, Beijing, China

https://orcid.org/0009-0000-6613-8131

⨯
Yuanshen Hong,

Roles Validation, Visualization, Writing – review & editing

Affiliation State Grid Beijing Electric Power Company Customer Service Center, Beijing, China
⨯
Zhixin Liu,

Roles Investigation, Resources, Writing – review & editing

Affiliation State Grid Beijing Electric Power Company Customer Service Center, Beijing, China
⨯
Zheng Wang,

Roles Investigation, Supervision, Writing – review & editing

Affiliation State Grid Beijing Electric Power Company, Beijing, China
⨯
Xiangzheng Zhao

Roles Investigation, Validation, Writing – review & editing

Affiliation State Grid Beijing Electric Power Company, Beijing, China
⨯

Neural network-driven user behavior forecasting and personalized recommendation in power marketing

Liang Yu,
Yuanshen Hong,
Zhixin Liu,
Zheng Wang,
Xiangzheng Zhao

x

Published: March 18, 2026
https://doi.org/10.1371/journal.pone.0340851

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