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The price of safety and convenience: Urban shoppers’ willingness to pay for hygienic market stalls and minimal processing of leafy vegetables in Kenya
- Mercy Mwambi,
- Paul Opiyo,
- Augustine Wafula,
- Pepijn Schreinemachers,
- Ralph Roothaert,
- Julia de Bruyn
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- Published: March 10, 2026
- https://doi.org/10.1371/journal.pone.0340495