A study of consumer-generated advertising—An experimental analysis based on purchase experiences, information channels, and privacy costs

Open Access

Peer-reviewed

Research Article

Reader Comments (0)

Advertising
Is the Subject Area "Advertising" applicable to this article?

Thanks for your feedback.
Milk
Is the Subject Area "Milk" applicable to this article?

Thanks for your feedback.
Tea
Is the Subject Area "Tea" applicable to this article?

Thanks for your feedback.
Analysis of variance
Is the Subject Area "Analysis of variance" applicable to this article?

Thanks for your feedback.
Social media
Is the Subject Area "Social media" applicable to this article?

Thanks for your feedback.
Experimental design
Is the Subject Area "Experimental design" applicable to this article?

Thanks for your feedback.
Psychological attitudes
Is the Subject Area "Psychological attitudes" applicable to this article?

Thanks for your feedback.
Questionnaires
Is the Subject Area "Questionnaires" applicable to this article?

Thanks for your feedback.