The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity

• Liwen Liu,

  Roles Formal analysis, Writing – original draft

  Affiliation School of Politics and Public Administration, Soochow University, Wuzhong District, Suzhou, Jiangsu, China

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• Qing Wang,

  Roles Data curation, Methodology, Writing – original draft

  Affiliation School of Politics and Public Administration, Soochow University, Wuzhong District, Suzhou, Jiangsu, China

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• Zonghuo Li ,

  Roles Funding acquisition, Investigation, Supervision, Writing – review & editing

  * E-mail: zh.li@suda.edu.cn

  Affiliation School of Politics and Public Administration, Soochow University, Wuzhong District, Suzhou, Jiangsu, China

  https://orcid.org/0000-0001-5192-4359

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• Tingting Wu,

  Roles Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation School of Politics and Public Administration, Soochow University, Wuzhong District, Suzhou, Jiangsu, China

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• Yuan Yuan

  Roles Writing – review & editing

  Affiliation School of Business, Zhengzhou University of Technology, Huiji District, Zhengzhou, Henan, China

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