Classification of customer retention using hybrid SVC-SDNN to enhance customer relationship management

• Muhammad Ishaq ,

  Contributed equally to this work with: Muhammad Ishaq, Naila Yaqub

  Roles Formal analysis, Investigation, Methodology, Software, Supervision, Validation, Visualization, Writing – original draft

  * E-mail: drmishaq@aup.edu.pk (MI); Taoufik.Saidan@nbu.edu.sa (TS)

  Affiliation The University of Agriculture Peshawar, Peshawar, Khyber Pakhtunkhwa, Pakistan

  https://orcid.org/0000-0003-1963-5041

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• Naila Yaqub ,

  Contributed equally to this work with: Muhammad Ishaq, Naila Yaqub

  Roles Conceptualization, Data curation, Resources

  Affiliation The University of Agriculture Peshawar, Peshawar, Khyber Pakhtunkhwa, Pakistan

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• Muhammad Fayaz ,

  Roles Formal analysis, Investigation, Methodology, Software, Supervision, Validation, Visualization, Writing – original draft

  ¶‡ MF, AK, TS, and OS also contributed equally to this work.

  Affiliation The University of Agriculture Peshawar, Peshawar, Khyber Pakhtunkhwa, Pakistan

  https://orcid.org/0000-0003-2911-9091

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• Arshad Khan ,

  Roles Methodology, Supervision

  ¶‡ MF, AK, TS, and OS also contributed equally to this work.

  Affiliation The University of Agriculture Peshawar, Peshawar, Khyber Pakhtunkhwa, Pakistan

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• Taoufik Saidani ,

  Roles Resources, Software, Visualization

  * E-mail: drmishaq@aup.edu.pk (MI); Taoufik.Saidan@nbu.edu.sa (TS)

  ¶‡ MF, AK, TS, and OS also contributed equally to this work.

  Affiliation Center for Scientific Research and Entrepreneurship, Northern Border University, Arar, Saudi Arabia

  https://orcid.org/0000-0002-3707-6135

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• Oumaima Saidani

  Roles Funding acquisition, Resources, Visualization

  ¶‡ MF, AK, TS, and OS also contributed equally to this work.

  Affiliation Department of Information Systems, College of Computer and Information Sciences, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia

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