Omnichannel pricing and inventory strategies considering live streaming selling: A data-driven distributionally robust optimization approach

• Yuxia Mou ,

  Roles Investigation, Methodology, Writing – original draft

  * E-mail: catherine_neu@163.com

  Affiliation School of Economics and Management, Weifang University, Weifang, China

  https://orcid.org/0000-0003-4857-0400

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• Hao Zhou,

  Roles Formal analysis, Investigation, Methodology

  Affiliation School of Economics and Management, Weifang University, Weifang, China

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• Xiaopeng Yang,

  Roles Formal analysis, Investigation

  Affiliation School of Economics and Management, Weifang University, Weifang, China

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• Zhimin Guan

  Roles Writing – review & editing

  Affiliations School of Business Administration, Northeastern University, Shenyang, China, School of Logistics Management and Engineering, Zhuhai College of Science and Technology, Zhuhai, China

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