The impact of influencer marketing in the tourism industry: A digital marketing perspective

• Md. Asaduzzaman Babu ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: asadbabumkt@hstu.ac.bd

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

  https://orcid.org/0000-0003-1513-8283

  ⨯
• Hafsa Akter Urmi,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Validation, Visualization, Writing – original draft

  Affiliation Faculty of Management, Multimedia University, Cyberjaya-, Malaysia

  ⨯
• Abzal Hosen Tofayel,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Writing – original draft

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

  ⨯
• Md. Mehedul Islam Sabuj,

  Roles Conceptualization, Data curation, Supervision, Writing – original draft

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

  ⨯
• Md Tamjid Ul Alam

  Roles Conceptualization, Writing – original draft

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

  ⨯