The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products

• Kenjiro Inoue ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: s2436027@u.tsukuba.ac.jp (KI); mitsuo@gssm.otsuka.tsukuba.ac.jp (MY)

  Affiliation Degree Programs in Systems and Information Engineering, University of Tsukuba, Ibaraki, Japan

  https://orcid.org/0009-0001-7331-0419

  ⨯
• Mitsuo Yoshida

  Roles Funding acquisition, Methodology, Resources, Supervision, Writing – review & editing

  * E-mail: s2436027@u.tsukuba.ac.jp (KI); mitsuo@gssm.otsuka.tsukuba.ac.jp (MY)

  Affiliation Institute of Business Sciences, University of Tsukuba, Tokyo, Japan

  https://orcid.org/0000-0002-0735-1116

  ⨯