Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance

• Sasichakorn Wongsaichia,

  Roles Data curation, Formal analysis, Methodology, Visualization, Writing – original draft

  Affiliations Center for Sustainable Innovation and Society, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand, International College, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand

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• Teerapong Pienwisetkaew,

  Roles Methodology, Visualization

  Affiliations Center for Sustainable Innovation and Society, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand, International College, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand

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• Chavis Ketkaew

  Roles Conceptualization, Investigation, Resources, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: chaket@kku.ac.th

  Affiliations Center for Sustainable Innovation and Society, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand, International College, Khon Kaen University, Amphur Muang, Khon Kaen, Thailand

  https://orcid.org/0000-0003-3506-3725

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