The dilemma of sweet temptation: How sugar perception confusion in sweetened beverages shapes consumer avoidance behavior

• Qingxia Li,

  Roles Conceptualization, Data curation, Writing – original draft

  Affiliation School of Government Management, Henan University of Economics and Law, Zhengzhou, China

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• Xin Yang,

  Roles Data curation, Formal analysis, Investigation, Methodology

  Affiliation Graduate School, Stamford International University, Bangkok, Thailand

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• Xin Bai,

  Roles Project administration, Resources, Software

  Affiliations Graduate School, Stamford International University, Bangkok, Thailand, College of Architectural Arts, Guangxi Arts University, Nanning, China

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• Ying Zhang,

  Roles Supervision, Visualization

  Affiliation Department of Public Education, Shandong Vocational College of Special Education, Jinan, China

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• Qiang Li,

  Roles Visualization, Writing – review & editing

  Affiliation School of Economics and Management, Shanghai Technical Institute of Electronics & Information, Shanghai, China

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• Yingji Li

  Roles Writing – review & editing

  * E-mail: liyingji199@163.com

  Affiliation School of Humanities and Management, Yunnan University of Chinese Medicine, Kunming, China

  https://orcid.org/0009-0009-6420-5391

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