Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030

• Dhafer Alahmari,

  Roles Data curation, Formal analysis

  Affiliation Department of Business Administration, Applied College, University of Bisha, Bisha, Saudi Arabia

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• Abdelrehim Awad

  Roles Conceptualization, Data curation, Supervision, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: aawad@ub.edu.sa

  Affiliation Department of Business Administration, College of Business, University of Bisha, Bisha, Saudi Arabia

  https://orcid.org/0009-0005-3649-430X

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