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Analyzing the adoption of AIGC tools in fashion design: An S-O-R framework integrating task–technology fit
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Mengyun Yang,
Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Writing – original draft
Affiliations Faculty of Creative Arts and Design, UCSI University, Kuala Lumpur, Malaysia, School of Fashion Design, Jiangxi Institute of Fashion Technology, Nanchang, China
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Jiabing Jin
Roles Conceptualization, Supervision, Validation, Writing – review & editing
* E-mail: jiabing.jin@outlook.com
Affiliation School of Textile Science and Engineering, Jiangnan University, Wuxi, China
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https://orcid.org/0009-0006-9022-1932
Analyzing the adoption of AIGC tools in fashion design: An S-O-R framework integrating task–technology fit
- Mengyun Yang,
- Jiabing Jin
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- Published: October 27, 2025
- https://doi.org/10.1371/journal.pone.0335522