Cultural distortion risk and tourist loyalty at silk road heritage: The mediating roles of perceived value and satisfaction

• Kejun Wu,

  Roles Conceptualization, Formal analysis, Project administration, Supervision, Writing – review & editing

  Affiliations College of Tourism, Northwest Normal University, Lanzhou, Gansu, China, Gansu Tourism Development Academy, Lanzhou, Gansu, China

  https://orcid.org/0000-0003-3948-1924

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• Lihui Su ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: 2023213220@nwnu.edu.cn, 2928190967@qq.com

  Affiliation College of Tourism, Northwest Normal University, Lanzhou, Gansu, China

  https://orcid.org/0009-0002-8565-2229

  ⨯
• Sen Zhang ,

  Contributed equally to this work with: Sen Zhang, Shuanyan Yang

  Roles Data curation, Investigation

  Affiliation College of Tourism, Northwest Normal University, Lanzhou, Gansu, China

  ⨯
• Shuanyan Yang ,

  Contributed equally to this work with: Sen Zhang, Shuanyan Yang

  Roles Data curation, Investigation

  Affiliation College of Tourism, Northwest Normal University, Lanzhou, Gansu, China

  ⨯
• Aoxue Xing ,

  Roles Methodology

  ¶‡ These authors also contributed equally to this work.

  Affiliation College of Tourism, Northwest Normal University, Lanzhou, Gansu, China

  ⨯
• Jingbo Zhou

  Roles Methodology

  ¶‡ These authors also contributed equally to this work.

  Affiliation College of Tourism, Northwest Normal University, Lanzhou, Gansu, China

  https://orcid.org/0009-0001-4047-5858

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