Impact of non-agricultural experience on new farmers’ participation in e-commerce in China: A mediation analysis based on business conditions

• Liancui Wu ,

  Contributed equally to this work with: Liancui Wu

  Roles Conceptualization, Data curation, Funding acquisition, Investigation, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliations College of Economics and Management, Zhejiang Agriculture and Forestry University, Hangzhou, China, Zhejiang Institute of Rural Revitalization, Hangzhou, China

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• Haolong Yu

  Roles Data curation, Formal analysis, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft

  * E-mail: 2022606021056@stu.zafu.edu.cn

  Affiliations College of Economics and Management, Zhejiang Agriculture and Forestry University, Hangzhou, China, Guangwen Sub-district Office, Weifang, China

  https://orcid.org/0009-0005-7620-3837

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