The trust–NPS correlation: The role of trust in promoting customer loyalty in Swiss financial institutions

• Vanessa Gabriela Yarza Navarro-Schär,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Writing – original draft

  Affiliation Center for Leadership and People Management, Ludwig-Maximilians-Universität München, Munich, Germany

  https://orcid.org/0009-0007-7396-9807

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• Eric Eller ,

  Roles Conceptualization, Methodology, Writing – review & editing

  * E-mail: eric.eller@thi.de

  Affiliation Business School, Technische Hochschule Ingolstadt, Ingolstadt, Germany

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• Marco Schulz,

  Roles Conceptualization, Resources

  Affiliation elaboratum Suisse, Zurich, Switzerland

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• Eva Lermer

  Roles Conceptualization, Supervision, Writing – review & editing

  Affiliations Center for Leadership and People Management, Ludwig-Maximilians-Universität München, Munich, Germany, Department Business Psychology, Technische Hochschule Augsburg, Augsburg, Germany

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