Decoding brand sentiments: Leveraging customer reviews for insightful brand perception analysis using natural language processing and Tableau

• Jacqueline Jia Hsin Hu,

  Roles Conceptualization, Investigation, Software, Validation, Visualization, Writing – original draft

  Affiliation School of Computing, Faculty of Technology, University of Portsmouth, Portsmouth, United Kingdom

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• Fahad Ahmad ,

  Roles Conceptualization, Investigation, Supervision, Validation, Writing – review & editing

  * E-mail: fahad.ahmad@port.ac.uk

  Affiliations School of Computing, Faculty of Technology, University of Portsmouth, Portsmouth, United Kingdom, Portsmouth Artificial Intelligence and Data Science Centre (PAIDS), University of Portsmouth, Portsmouth, United Kingdom

  https://orcid.org/0000-0001-5269-0427

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• Mohamed Bader-El-Den

  Roles Validation, Writing – review & editing

  Affiliations School of Computing, Faculty of Technology, University of Portsmouth, Portsmouth, United Kingdom, Portsmouth Artificial Intelligence and Data Science Centre (PAIDS), University of Portsmouth, Portsmouth, United Kingdom

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