The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales

• Yu-Liang Feng ,

  Roles Conceptualization, Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  * E-mail: P38103055@gs.ncku.edu.tw (YLF); yyq@jsut.edu.cn (YQY)

  Affiliation Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, Jiang Su, China

  https://orcid.org/0009-0001-3033-9465

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• Ya-Qin You ,

  Roles Data curation, Methodology

  * E-mail: P38103055@gs.ncku.edu.tw (YLF); yyq@jsut.edu.cn (YQY)

  Affiliations Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, Jiang Su, China, Faculty of Innovation and Design, City University of Macau, Macau

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• Shing-Sheng Guan,

  Roles Supervision

  Affiliations Faculty of Innovation and Design, City University of Macau, Macau, Cross-Strait Vocational Education Integration Development Center, Fujian Information Vocational and Technical College, Fu Jian, China

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• Zhen-Ning Yuan,

  Roles Data curation, Formal analysis

  Affiliation Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, Jiang Su, China

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• Xiao-Yue Chen

  Roles Investigation

  Affiliation Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, Jiang Su, China

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