The impact of travel live streaming on tourists’ travel intention on the spot

• Zheng Zhang ,

  Roles Conceptualization, Resources, Supervision, Writing – original draft

  * E-mail: zzhang@wtu.edu.cn

  Affiliation School of Management, Wuhan Textile University, Wuhan, Hubei, China

  https://orcid.org/0009-0009-5591-9704

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• Mengjie Qin,

  Roles Data curation, Formal analysis, Methodology, Project administration, Validation, Writing – review & editing

  Affiliation School of Management, Wuhan Textile University, Wuhan, Hubei, China

  https://orcid.org/0009-0001-3202-9348

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• Zihui Li,

  Roles Formal analysis, Validation, Writing – review & editing

  Affiliation School of Management, Wuhan Textile University, Wuhan, Hubei, China

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• Hao Zhu

  Roles Conceptualization, Investigation, Resources, Software, Visualization, Writing – original draft

  Affiliation School of Management, Wuhan Textile University, Wuhan, Hubei, China

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