Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory

• Md. Asaduzzaman Babu ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Software, Supervision, Validation, Visualization, Writing – review & editing

  * E-mail: asadbabumkt@hstu.ac.bd

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

  https://orcid.org/0000-0003-1513-8283

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• Md. Abdur Rouf,

  Roles Conceptualization, Project administration, Writing – original draft

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

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• Md. Rohibul Islam,

  Roles Conceptualization, Data curation, Writing – original draft

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

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• Md Rohibul Islam

  Roles Conceptualization, Data curation, Writing – original draft

  Affiliation Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh

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